Our top 10 tips for creating your business website

You want to create a website for your business or perhaps you want to re-design your current site.

Here are a few things we think you should consider to make that process a little easier and clearer to implement.

1. Think about the Content

We recommend you identify your key selling points, services you offer, areas your business covers and write about 250 to 500 words of text that includes this information as a starting point. This can become your Home page and About Us page. Think about including keywords and search terms in this text. By this we mean, if someone was going to Google your services, what might they put in the search bar?

2. What do you sell / do / produce?

Think about your Services and/or Products

These may each deserve a page listed under a main menu heading.

We recommend you write a short clear paragraph about each service you offer as a minimum. Make sure it isn’t full of jargon and acronyms that can isolate people not familiar with your industry or service sector.

Keep the information relevant, succinct without repetition. In other words don’t be a bore!

3. Why would I want to use your service?

 It is always good to put yourself in the customer’s shoes and ask yourself some key questions.

Why are you the best? Why should I use you?

You may even have some excellent supporting testimonials from previous clients and with permission you could use these on your website. Or examples of your work, is another good indicator.

4.  Do you have images that represent your business?

Every website needs pictures to add colour, interest and it is a good way to present your products, services and staff. It also helps people get a feel for your business and humanises your website.

Remember - smiling people can help sell a business service

The images need to be owned by you or you need to purchase them from a picture library. And they need to be 300dpi for use on a website.

5. Think about website designs you like and those you don’t.

It is always helpful if you have an idea of style, colour and navigation of a website that you like and of course a website design you don’t like. This really can help designers understand what style and look will hopefully work for you and your business.

6.  Don’t over complicate your website.

Make sure everything is well presented, easy to understand, simple to navigate and all images are clearly labelled especially if they relate to a product.

Price lists must be up-to-date and easy to locate, if included.

7. Case Studies

Are you brave enough to identify and talk about your current clients and the services you provided?

This can be a brilliant way to showcase your business services and provide others with an idea of what you do and give them confidence in your business.

Everyone likes a popular business / brand – ultimately we all like to go with the crowd.

8. On-line enquiries

It is always useful to have an on-line contact form that is easy for people to quickly email you. Think about where this will be sent, which email address will be used and who will be responsible for answering these enquiries.

9. Identifying your potential customers

It is important that you address potential customers in your website content. Think about the services they may want and ensure these keywords and important search terms are incorporated into your website.

10. Social Media relations

It is important that you keep your website fresh, current and relevant. It needs to be updated regularly with new content. Social media links and live feeds onto your site can be helpful and also are a good way to further support SEO (Search Engine Optimisation).

If you would like us to help you with your website design please get in touch.
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Working in August

August can be a strange time to be at work, offices can be rather empty as people take turns to have their family holidays and children may be more evident in and around the work place, providing a different focus.

Train commuters may have to suffer the noise of the family day-out procession, buggies and all, accompanied with children’s squeals and of course reduced seating. But the up shot can be the roads are generally a little quieter during the commute hours – which can be a very welcomed bonus.

In some European cities it is quite acceptable for August to be seen as a time to slow right down, work from home or just take the whole month off for a needed holiday.

However August can be a great time to find thinking space, make time for those work projects that aren’t time critical but require your careful thought, design and planning.

I have decided I like working in August; there is an unspoken relaxed acceptance from clients and myself that we are in August and that defines a more relaxed pace, which I enjoy and seems to befit this holiday month. That doesn’t mean I don’t care about my work but rather I find I welcome the change in tempo, attitude and savour it.

Introducing the Microsite - a smart solution

Introducing the Microsite – a mini website that can deliver a big punch.

“I have often wondered why very rich delicious chocolate fudge cake is sold in such large unmanageable slices, when I only want a small slice for half the price!”

Why small can be pleasing, beautiful and extremely effective.

Lots of pages of text hosted on the Internet aren’t the only answers to having a positive on-line presence. There has been a drive in asking businesses to write and produce multiple pages of information to create their business websites. The task of thinking about what to say and writing it can be both daunting, time consuming and costly.

What we actually want potential customers to be able to do is learn a little more about our business, and then get in contact with us so we can sell / tell them more.

Trying to engage with potential customers and nudge them into an action is definitely helped by having an on-line presence, and it is an expectation and an essential vital marketing tool. We know people browse the internet all day searching for help and answers and we you want to provide a solution to their problem.

But if your business budget is limited, and you don’t have lots to say, why not consider a Microsite.

We have recently been asked to create Microsites that can be used to target specific areas of a business. But for a small business a Microsite can offer an excellent way to be on-line, look professional and at the fraction of the cost.

A thoughtfully designed Microsite can be like viewing an attractive flyer that is hosted on the Internet for all to see, containing contact information and important business details; it might be all you need.

If you would like to learn more, please get in touch.

View our microsite here www.madcreativedesign.com


Is technology making our lives easier?

A series of conversations over the weekend has made me think more about technology and how we use it in our lives.

One conversation was about smart phone apps, and if you could invent an app what would you like it to do.

I thought about this idea for a while and decided I would quite like to be to recommended what I should cook for supper each evening. An app that could give me healthy quick ideas, based on my preferences of food likes. Often I am tired at the end of a working day and realize the fridge and cupboards are bare and I now need to muster up the energy and enthusiasm to shop and cook for the family and be imaginative.

Hungry sons await me and their welcoming sentence as the front door closes is “What time is supper!”.

Actually the ideal app would shop, cook and wash-up but I think that is called a robot – and I may have to wait a good few years for that technological development!

Another conversation this weekend over supper with a girlfriend, caught my attention, as we lurched from one subject to another, catching up on six weeks of news, stories and anecdotes. Her story about choosing a clairvoyant for some readings with a group of friends intrigued me. I wanted to know how my friend had chosen this particular clairvoyant. “I went on-line” she replied.

“But how did you know if they were any good?”

This was actually a crucial question as it turned out, the clairvoyant was far from good, and actually it would appear a fraud. However the reason for being chosen in the first place was due to the excellent on-line ratings.

But after four consecutive readings one afternoon, none revealing any past or future references to validate the clairvoyance’s talent, and all being told that in September they would be self-employed, even as one hobbled in using a walking stick and was clearly over 70, my friend and her girlfriends decided they had been duped. And on checking the website and re-reading the ratings again noticed all contained similar spelling mistakes, which led them to believe perhaps they weren’t all original and from different independent sources!

Indeed technology can make our lives easier but it isn’t always what it seems. 

Getting the attention you deserve

An opening statement on Thought for the Day on Radio 4 this morning made me smile.

It went like this.. “On a recent train journey I realised I was in a minority as I was the only person not on my mobile phone because I don’t have one!”

I smiled because I thought how simple life was, but equally frustrating at times too. Only recently friends and I recalled sitting by a phone waiting for ‘that phone call’ and forbidding housemates to use the phone in case they made the line busy at a crucial time meaning the call was delayed!

The one phone at boarding school serviced over 100 pupils in our house, with parents from all over the world trying to reach their children. The phone handset would often been seen dangling from its cord as the helpful person who answered the call had to now locate the child in the labyrinth of rooms and floors that housed everyone. A parent could be left dangling for up to ten minutes, waiting in anticipation to speak to their child. I spoke to my parents a few times a term, hard to imagine in today’s world.

In our search for immediate gratification, society appears to thrive from the increased use of social media but this can be challenging too. It can help feed our constant need for reassurance and immediate response otherwise we may wither. But it can make you wonder what you have to say about yourself or really talk about?

Do we join the conversation or do we risk getting left behind?

Are we sharing, caring or are we boasting?

Can a business that doesn't use social media be successful?

Is a business that excels at social media a good business?

If we see social media as an opportunity to communicate we then have to ask ourselves, what is the value of what we are saying? Does it inform, offer comfort, make others smile or just demand attention.

My favourite posts are those that make me smile and laugh, so if you are able to create those moments I would definitely LIKE you!

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