Is your website fit for purpose?

In other words is your website good enough?

There is no getting away from it – if you are not getting the business you think you deserve, the sales or website visits you want, perhaps you are just not good enough. Or maybe it's not you but your website is letting your business down?

Is your website working for you?

Is your on-line presence delivering the right message?

Is your website easy to use?

Can a product be purchased quickly?

Is your website mobile responsive?

You can’t ignore the importance of having a good on-line presence and ensuring your website is representing your business in the right way.

A few things you need to do right now.

View your business website on your mobile.
How does it look? Can you easily navigate, read and find what you want – and be honest. Is it mobile responsive?

We are constantly amazed at how many business websites are not mobile responsive – a missed opportunity for everyone and a potentially frustrating visit for a new customer who may not return.

Find out when you last up-dated your website content, images and blog. They may need a refresh.

Do your links to your social media accounts work?

If you have a live feed from social media to your website, how old is the last post.
Any post that is over a week old is too old and perhaps you need to consider removing the feed or making more effort to post in your social media accounts.

Lots of questions but you do need to be brutally honest with yourself.

What does your website really say about your business? I'm lazy and presentation doesn't matter and technology is not important!

Make it matter and ensure your prioritise your on-line presence and have a good business website.
It might be your first point of contact with a potential customer and you don't want them to be disappointed.

 

Is it all about Google?

Understanding Google

The ideal: Google search bots working in harmony with your website, being able to read content and find all the required relevant information listed and navigate easily; to increase your success in on-line searches. This will all help support your overall on-line rankings, and ensures your website does feature in searches and can be found by potential customers.

Fighting to appear on the first page of searches is extremely competitive, and more and more you may discover businesses with a healthier marketing budget are bumping your business website further down the page, despite being less relevant to the applied search terms. This is at least evident when this happens, as these listings will be marked as ads. Therefore can you be disheartened if you're not paying to appear and be part of this particular competitive on-line pay per click marketing promotion?

Google Ad words can help drive your business website to feature higher up in searches, especially as this advertising option is offered to help businesses gain a bigger audience. But knowing how to approach this option and achieve maximum impact is also important. There are other options that can work for your business, help raise brand awareness and support your website in searches. So before you spend big, make sure you know what all your options are.

We are being asked more often to help businesses understand more about SEO (Search Engine Optimisation) and look at their business website. We will discuss all the options available that can deliver the end goal but we wont baffle you and you defintely don't need a gigantic marketing budget. 

Equally don’t be too disillusioned if you don’t appear on the first page of a Google search. Potential clients are learning to explore beyond the first page of search results, understanding that other business websites can offer them the answer to their search query but they may be beyond the first page of featured paid listings.

It is about knowing your customers, spending the right amount at the right time, and in the correct way to reach them!

If you would like to chat about how we can help your business, please get in contact.

D.I.Y digital media - why not.

DIY websites – it’s not all it’s cracked up to be!

“I can easily build my own website, write blogs and because I love social media, I'll promote myself, so really I don’t see why I need to pay someone else to do it.”

You may be absolutely justified to hear yourself nodding in agreement when others, or even when you find yourself muttering this or very similar comments.

After all we are all extremely capable human beings, multi-talented and what we don’t know YouTube can teach us.

It would not be for us or others to question how you should spend your hard-earned business income, after all it took grit, effort and seriously hard work to earn it and it is all too easy to spend it, we should know!

So, after your busy day working there is still plenty of the day left to find time to do your invoices (getting paid is essential), engage, re-tweet and post on your social media accounts and maybe quickly write a work relevant blog to post on-line (to help boost your website traffic). And then there’s the small matter of your website  – as your old one is looking seriously rubbish (the content needs an overhaul) and you can’t view it on a mobile. It needs to be changed/updated immediately as a few people have commented that they find it hard to see all the details.

But even if you did want some help, how do you know you’re not going to pay over the odds, actually get what you want and then be happy?

Well you could start with a chat. Maybe?

Call us 01795 533129

See if you like what we say, trust us to work hard for you and your business and then we could go from there.

Ps. Do you know anyone who can do garden landscaping? I keep thinking I can do it myself but let's be realistic!

Our top 10 tips for creating your business website

You want to create a website for your business or perhaps you want to re-design your current site.

Here are a few things we think you should consider to make that process a little easier and clearer to implement.

1. Think about the Content

We recommend you identify your key selling points, services you offer, areas your business covers and write about 250 to 500 words of text that includes this information as a starting point. This can become your Home page and About Us page. Think about including keywords and search terms in this text. By this we mean, if someone was going to Google your services, what might they put in the search bar?

2. What do you sell / do / produce?

Think about your Services and/or Products

These may each deserve a page listed under a main menu heading.

We recommend you write a short clear paragraph about each service you offer as a minimum. Make sure it isn’t full of jargon and acronyms that can isolate people not familiar with your industry or service sector.

Keep the information relevant, succinct without repetition. In other words don’t be a bore!

3. Why would I want to use your service?

 It is always good to put yourself in the customer’s shoes and ask yourself some key questions.

Why are you the best? Why should I use you?

You may even have some excellent supporting testimonials from previous clients and with permission you could use these on your website. Or examples of your work, is another good indicator.

4.  Do you have images that represent your business?

Every website needs pictures to add colour, interest and it is a good way to present your products, services and staff. It also helps people get a feel for your business and humanises your website.

Remember - smiling people can help sell a business service

The images need to be owned by you or you need to purchase them from a picture library. And they need to be 300dpi for use on a website.

5. Think about website designs you like and those you don’t.

It is always helpful if you have an idea of style, colour and navigation of a website that you like and of course a website design you don’t like. This really can help designers understand what style and look will hopefully work for you and your business.

6.  Don’t over complicate your website.

Make sure everything is well presented, easy to understand, simple to navigate and all images are clearly labelled especially if they relate to a product.

Price lists must be up-to-date and easy to locate, if included.

7. Case Studies

Are you brave enough to identify and talk about your current clients and the services you provided?

This can be a brilliant way to showcase your business services and provide others with an idea of what you do and give them confidence in your business.

Everyone likes a popular business / brand – ultimately we all like to go with the crowd.

8. On-line enquiries

It is always useful to have an on-line contact form that is easy for people to quickly email you. Think about where this will be sent, which email address will be used and who will be responsible for answering these enquiries.

9. Identifying your potential customers

It is important that you address potential customers in your website content. Think about the services they may want and ensure these keywords and important search terms are incorporated into your website.

10. Social Media relations

It is important that you keep your website fresh, current and relevant. It needs to be updated regularly with new content. Social media links and live feeds onto your site can be helpful and also are a good way to further support SEO (Search Engine Optimisation).

If you would like us to help you with your website design please get in touch.
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Working in August

August can be a strange time to be at work, offices can be rather empty as people take turns to have their family holidays and children may be more evident in and around the work place, providing a different focus.

Train commuters may have to suffer the noise of the family day-out procession, buggies and all, accompanied with children’s squeals and of course reduced seating. But the up shot can be the roads are generally a little quieter during the commute hours – which can be a very welcomed bonus.

In some European cities it is quite acceptable for August to be seen as a time to slow right down, work from home or just take the whole month off for a needed holiday.

However August can be a great time to find thinking space, make time for those work projects that aren’t time critical but require your careful thought, design and planning.

I have decided I like working in August; there is an unspoken relaxed acceptance from clients and myself that we are in August and that defines a more relaxed pace, which I enjoy and seems to befit this holiday month. That doesn’t mean I don’t care about my work but rather I find I welcome the change in tempo, attitude and savour it.

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